‘Design is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s how it really works.’ (Steve Jobs)
Work Better By Design is the latest thought leadership paper from Leitz to highlight the vital and growing importance of ‘design’ in the world of work.
Design is much more then “styling” as sometimes superficially perceived. It involves complex disciplines of product design, the broader approach of finding solutions around consumer needs and optimising his experience to transform retail and workplaces. Design also impacts productivity, creativity and cost of products and its use. The white paper examines how design impacts especially work, workplaces and office products industry. You can download a complimentary copy from Staples Business Advantage below.
This White Paper by Leitz was written and researched by Andrew Crosthwaite, Planning Director of BLAC Agency in London, with considerable input from designers Nina Saller of xbeyonds, and Wolf Leonhardt from ipdd.
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